What does a Freight Forwarder do? And Do you need one?

With an increasingly growing global economy, the export and import of goods and services are becoming an essential part of modern digitalized businesses. However, just keeping up with these changes and navigating through them can be a difficult and challenging task for logistics companies, especially if you are planning on expanding the geographical boundaries of your business.

What is a Freight Forwarder? And What Do They Do?
Freight Forwarders are specialists who play a vital role in Logistics and supply chain management. To put it in simple words a freight forwarder is a company or an individual that is responsible for storage and shipping of goods for export and import. However, they don’t move the goods himself but acts as an expert in Logistics network who is responsible for contracting various freight carriers for movement of goods from point of origin to point of consumption. Their services and functions may vary depending upon the logistical needs of your company.

• Some freight forwarders or freight forwarding companies specialize in certain cargo transportation methods or geographical regions, to better serve their clients.
• Arranging or offering cargo insurance, that includes assisting with the filing of claims for mishandled or damaged goods
• Negotiating contracts, transportation and handling costs between businesses, providing customs clearance services and other legal entities, including necessary documentation
• Arranging for warehousing services and booking cargo space for goods.

Why Do You Need One?
A Freight Forwarder has knowledge in various rules and regulations that govern the international market and the documentation required. Mistakes in the legal and logistical process of transporting goods can be costly and damaging for businesses. Having a freight forwarder can prove to be economical for your business. Utilizing a freight forwarder to manage the transportation of goods can be a wise investment for many companies that are hoping to expand the geographical boundaries of their business into international markets.

Freight forwarders inform you about all the documents you need to import goods and at the same time help you to explore and understand all your options. As long as you’ve provided them with all the necessary information, you don’t have to worry about a thing! If you’re new to the world of import-export business, then it’s easy to make mistakes and land yourself in trouble but by using a freight forwarder you can easily streamline the process.

While choosing a Freight Forwarder, one of the most important questions you need to ask yourself is are they best equipped to serve the logistical needs of your company. If not, then LogiSWOT can help you to avoid this maze of confusion and guide you through the pain, trouble of finding a freight forwarder so that you never end up getting stuck anywhere within the process.

All you need to do is post your query on the portal and they can instantly help you to connect with various service providers such as Console Agent, Freight Forwarder, IATA Agent, and Customs Broker (CHAs). To get free quotes from various freight forwarders from all over the world just register on MyLogiSWOT portal for free and drop your queries. 

How Can A Freight Forwarder Improve Sales

It is not hard to improve sales, but consistency is extremely necessary. Every import-export business, shipper/consignee is set with their respective freight forwarder and customs clearance services these days, so the important question is, how can the scenario be different? Why should a client outsource his business to you? An online portal can certainly solve this problem. Apart from that, there are numerous ways to expand your business, but the best way is to make logistics simple for the client so that they’ll start using your freight services.

Today's sales process in the freight forwarding sector represents the fact that purchasing policies are increasingly being formulated by executives or board room members, as opposed to the older days when it was observed by an air or sea traffic manager and shipping room floor paradigms. This implies that today's marketing and sales initiatives require a higher degree of corporate involvement and IT cross-departmental integration to support the new business model. There are certain parameters you can follow to increase your sales:

1) Understanding the Market:
Effective and efficient communication is the number one step to engage people with your company. Establish strong contact with consumers to enable enhanced communications between operations and sales. Therefore you should have a team that has strong experience in freight services and

2) Your Company Profiles on Social Media and Other Platforms:
To stand out in the current market scenario it is mandatory to have a good website that helps service providers to connect with consumers on a large scale and also feature on the other social media platforms like Quora, Facebook, LinkedIn, and Twitter among others, this builds the confidence of the customers about the existence of your company. 3) Efficient Networking: As we mentioned earlier communication is the key to the success of any business providing freight international services. Freight Forwarding Agents constantly need to be in contact with freight carriers around the world, in order to make the transaction happen efficiently and meet the international demands of the consumers around the world. An online portal can certainly help you to expand your geographical boundaries and make it easier for you to make these connections efficiently. And at the same time contact various freight carriers to fulfill your logistical needs.

4) Know your Message: Another significant thing to keep in mind for freight forwarders is to understand precisely what kind of message do they want to send to their clients about your company. It could be a good idea to hire a marketing firm that knows the logistics management industry very well. This will assist you to create strategies that will build the right image in the minds of your prospective customers and partners. And also, reinforce your brand image and increase your market potential. 5) Invest in your Services: If you want to become a successful freight forwarding business company and stand out in the logistics market you must let your clients know what kind of advantages they will have by outsourcing your services (air freight/sea freight services). For instance, if you are a start-up, you can offer your services to your clients on a private and more intimate level. An online portal like LogiSWOT can certainly help you to achieve this. Now you know what to do to run a successful freight forwarding business and boost your sales, how about taking action? You can start by joining LogiSWOT to gain global visibility and make connections with freight forwarding agents from all over the world.